Aubrey Hubbell
Former Co-Founder & CDO of Hazel | Currently Creative Director at Minoan
I’m the Creative Director at Minoan, where I shape brand and product experiences that help STR hosts and interior designers furnish smarter.
I previously co-founded and was the Chief Design Officer of Hazel, a luxe, innovative femme care brand that raised $7M and was available in 1.5k retail doors nationwide, including Target. We were recently acquired.
Prior to Hazel, I was the first Product Designer at wedding planning and registry platform, Zola, where I designed digital experiences supporting couples from engagement through newlywed life.
And before that, I was the first Digital Designer on both the brand and product teams, and part of the founding team that launched Rockets of Awesome, a kids fashion and tech brand. I also held the same role at the founder’s prior startup, Cricket’s Circle, a personalized baby registry and editorial resource for pregnant women and new moms.
I attended the University of Colorado in Denver and received my B.F.A. in Digital Design– and studied Scandinavian design in Copenhagen, Denmark. I'm based in New York City (UWS) and live with my husband, Matt, and my son (toddler), Redford.
I connect best through thoughtful conversations and small, intentional groups. I’m happy to support on brand and product thinking – especially positioning, storytelling, and shaping ideas into something clear that resonates.
I’d love to connect with others navigating transitions or building what’s next, and to learn from founders who’ve gone through exits or are thinking long-term. Always open to meaningful introductions that spark new perspective.
